Security ... think about it!
"The majority of on-line data breaches happen within the server or application, so mitigating this risk is critical for overall data protection," said Jon Oltsik, principal analyst, Enterprise Strategy Group. "Application-based data security provides a high-level of protection because data is protected at the point of capture and then remains protected throughout its lifecycle. Application-based encryption and tokenization can be quite effective for this type of data security."