Security ... think about it!
Imagine a magic world in which every Internet packet could be traced to its origin. Even in this world, our Internet security problems wouldn't be solved. There's a huge gap between proving that a packet came from a particular computer and that a packet was directed by a particular person. This is the exact problem we have with botnets, or pedophiles storing child porn on innocents' computers. In these cases, we know the origins of the DDoS packets and the spam; they're from legitimate machines that have been hacked. Attribution isn't as valuable as you might think.