Security ... think about it!
Virgin Galactic, the company founded by Richard Branson to commercialize Rutan's spacecraft designs, is sometimes dinged by critics as technically irrelevant. They say that suborbital hops above the atmosphere are a sideshow distraction compared to the real challange of getting humans into orbit. But Rutan argues that, from a technical point of view, flying tens of thousands of passengers over 10-to-12 years will do two things: mature safety systems, making spaceflight much cheaper; and reduce costs dramatically.