“Many of our customers store their content on multiple external drives, making it difficult to know what content is on each drive,” remarked Dale Pistilli, VP of marketing of WD’s Branded Products group. “The e-label smart display is an elegant and practical solution for organizing and keeping track of one’s digital life and work. WD SmartWare software makes it easy for users to protect their valuable content with automatic and continuous backup and encryption.” The security features also include Customizable data backup that permits owners to set drive security, manage the power settings, run diagnostics and more from the SmartWare control center. Data may be retrieved to its original location whether it’s lost data or an overwritten file. This drive comes with HFS+ Journaled formatting and is compatible with Mac OS X Tiger, Leopard and Snow Leopard. Its USB 2.0 interface equips it to be compatible among multiple computers and users are delivered a visual backup display which shows content in categories as also the progress of backup.