CNET tech news blogger Chris Matyszczyk contends that Buzz is the latest example of  imperfect technology desgined to bend consumer behavior to suit the business goals of tech giants. "It is in the financial interests of Facebook and Google to have as much information made public as possible," says Matyszcyk, a creative director who advises major coporations on marketing and content creation. "The gaucheness with which both Facebook and now Google Buzz have gone about such a noble, selfless pursuit of their future is quite staggering."