Security ... think about it!
What we have today is mainly based on the sporting aspect of things; were it to be trained for sport, then it would be clearly defined in much the same way Judo is clearly defined and understood as a sport or MMA is defined and understood as a sport. That would make sense and would make for some effective training and no one would ever question why they were training; to win trophies. What about those who want Self Defense? What modern Sensei have done for those people is take the sporting methodology and repackage it with the overused and misunderstood term 'self defense.' One size fits all is at work, the Sensei banks on the idea that the public are idiots and won't know any better, but they eventually start to question things and come to some realizations.